Newman's Own® Pasta Sauce Gets Roasted

-- Tomatoes Get Put to the Test --

Westport, CT – June, 2008 – The bold flavor of fire-roasted tomatoes is making an imprint across the country, showing up in the form of pizza toppings, salad garnishes and even cocktail hour accoutrements.  Most recently it has brazenly made its way into the newest nationally available, robustly flavored Newman's Own® Fire Roasted Tomato and Garlic Pasta Sauce.

Chefs worldwide are calling roasted tomatoes into action to stir wonder into their dishes, from soups to hummus.  And now, Newman's Own is too.  The company has summoned them into its newest creation, Newman's Own Fire Roasted Tomato and Garlic Pasta Sauce.  The bold and dynamic flavor of garlic, in combination with the essence of roasted tomatoes, creates a sauce that brings even more depth to the Newman's Own pasta sauce line.  This new taste will be appreciated by a seasoned palate – or at the very least, it will season the palate!

The newest addition to the Newman's Own pasta sauces makes it a family of 14, rounding out another level of boldness and personality, a line replete with both, qualities that have become synonymous with Newman's Own.  The Fire Roasted Tomato and Garlic Pasta Sauce brings a more full-bodied character to the collection while complementing it and beckons those with a penchant for a hearty, fire roasted flavor.

For all the aficionados who remember that Newman's Own original sauce carried the name “Industrial Strength”, enjoy the newest creation:  Fire Roasted Tomato and Garlic Pasta Sauce. 

“People are enjoying pasta again and the sales of new pasta sauce varieties are flourishing.  Our new pasta sauces like Cabernet Marinara, Sausage & Peppers and Sweet Onion have helped to make Newman's Own one of the best-selling national brands of premium pasta sauce.  Our new Fire Roasted sauce lives up to the “Industrial Strength” origins of Newman's Own pasta sauces, delivering a full-bodied fire-roasted tomato flavor,” according to a company spokesperson.

A 24-oz. jar of Newman's Own Fire Roasted Tomato and Garlic Pasta Sauce retails for $2.89 and is available nationally. 

Newman's Own®, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 150 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself, including our new marinades (Dress Up Dinner!); Natural Salad Mists and Sweet Enough Breakfast Cereals.  Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto:  “Shameless exploitation in pursuit of the Common Good.”  Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes for educational and charitable purposes.  Paul Newman and the Newman's Own Foundation have given more than $200 million to thousands of charities worldwide since 1982.