New England to Experience Summer Sals(a)tice

-- Tilt of Earth's Axis to be Caused by Rush for Refreshing New Newman's Own® Farmer's Garden Salsa --

Westport, CT – June, 2008 – The longest day of the year carries new meaning this summer, a re-defined version of summer solstice to summer sals(a)tice, a time to enjoy some of Earth's finest vegetables, in the form of Newman's Own Farmer's Garden Salsa.  The brand new Earthly creation is a refreshing addition to the salsa line, a medium salsa with a deliciously light citrus note.  Just in time for summer.

New Englanders, accustomed to digging out from under feet of snow this winter will instead be digging in to the taste of summer with a lighter and refreshing take on salsa in Newman's Own Farmer's Garden Salsa.  If a visit to a local farmer's market isn't on the schedule this summer, Newman's Own Garden Fresh Salsa will deliver on the fresh and energizing tastes of the season and will free up preparation time in exchange for enjoyment of the new-found salsa favorite.

“Salsa is right up there with ketchup as one of America's most popular condiments.  The recently added new varieties have helped us to be among the three most popular brands of premium salsas in the U.S.  With the addition of our Farmer's Garden Salsa, we hope to stay in that spot for a while!  We think this addition to the Newman's Own salsa family will be a welcome change for the new season,” according to a company spokesperson.

Newman's Own Farmer's Garden Salsa is a perfect accompaniment for not only chips and fresh and healthy locally grown summer produce, but also as a finishing touch to poultry or fish dishes.   Newman's Own Farmer's Garden Salsa joins the family of nine other Newman's Own salsas and will be available in New England (CT, MA, RI, ME, NH, VT) for $2.89 retail, 16 oz.

Newman's Own®, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 150 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself, including our new marinades (Dress Up Dinner!); Natural Salad Mists and Sweet Enough Breakfast Cereals.  Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto:  “Shameless exploitation in pursuit of the Common Good.”  Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes for educational and charitable purposes.  Paul Newman and the Newman's Own Foundation have given more than $200 million to thousands of charities worldwide since 1982.


 Visit www.newmans.own.com for the nearest retailer/s that carry Newman's Own products and for recipe suggestions using Newman's Own products. Newman's Own® Organics, founded by Paul's daughter Nell Newman, offers a wide array of delicious organic products, www.newmansownorganics.com.