Contact: Kate Nolan Clemens
KDN Communications
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It's Feta Complí: Newman's Own® Introduces a 'Beta Feta' Greek Vinaigrette to New England & Pennsylvania

Westport, CT – June, 2008 – Lock arms and join hands, gather in a circle and start the dancing, Greek dancing, that is.  It's Feta Complí, Newman's Own has discovered its Greek pedigree, is rolling up the grape leaves, breaking out the pita bread and inviting those in New England and Pennsylvania to rejoice!    Kalosoreses.  That's ‘welcome' in Greek:   Kalosoreses, Newman's Own Greek Vinaigrette.

"Salad lovers want variety when it comes to dressings; many stock five or six varieties in the fridge at once.  During the past eight years or so we have been adding new dressings that have helped to make Newman's Own the #1 selling line of all-natural bottled salad dressings in America.  Who knew?  Our consumers love our premium vinaigrette dressings so our new Greek is a natural for us.  It is versatile and delicious, with plenty of feta cheese and robust seasonings," according to a company spokesperson.

Summer is the opportune time to experiment with new taste sensations when gardens are bountiful; what a better way to enjoy than with a fresh salad, topped with flavorful Greek vinaigrette.  This ‘beta feta' is another good reason for people to get up and do the Laziko.

Newman's Own Greek Vinaigrette joins the wide variety of all-natural Newman's Own dressings and is available at retail for $3.79, 16 oz. (New England, Harrisburg and Philadelphia only).

Newman's Own®, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 150 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself, including our new marinades (Dress Up Dinner!); Natural Salad Mists and Sweet Enough Breakfast Cereals.  Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto:  "Shameless exploitation in pursuit of the Common Good."  Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes for educational and charitable purposes.  Paul Newman and the Newman's Own Foundation have given more than $200 million to thousands of charities worldwide since 1982.


 Visit www.newmans.own.com for the nearest retailer/s that carry Newman's Own products and for recipe suggestions using Newman's Own products. Newman's Own® Organics, founded by Paul's daughter Nell Newman, offers a wide array of delicious organic products, www.newmansownorganics.com.  

 


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