Oh, Lighten Up® Again, #1 Light Selling Salad Dressing!

-- Newman's Own® All-Time Favorite Lighten Up! Balsamic Vinaigrette Dressing Reveals A Bolder Side, Too --

Westport, CT – June, 2008 –Holding the status of #1 selling brand of all-natural Light bottled salad dressings in the U.S.* isn't always easy.   There is a lot of pressure on us.  Granted, the attention is nice and we don't have to spend a lot of time standing around on store shelves, but our particular type, Balsamic Vinaigrette, has been told to spice it up a bit.  So we did just that for some of our adoring fans; introducing:  Newman's Own Light Roasted Garlic Balsamic Vinaigrette.

Joining the Newman's Own Lighten Up! salad dressing line-up (in New England only, for now), this time on the robust side with a hint of garlic:  Newman's Own Light Roasted Garlic Balsamic Vinaigrette offers consumers a distinctive new variety of the line's most popular dressing, Lighten Up! Balsamic. It is a great tasting dressing that happens to also be Light.

“Since the beginning, it has always been about “kick-in-the-derriere” dressings with real full taste.  And our new Lighten Up! Roasted Garlic Balsamic Vinaigrette delivers a nice kick, offering a delicious variety of our most popular salad dressing,” according to a company spokesperson.

Newman's Own Light Roasted Garlic Vinaigrette has 50 percent less fat and 50 percent fewer calories.  It joins the family of 10 other Newman's Own Lighten Up! dressings, including Newman's Own Light Balsamic Vinaigrette.  The line was introduced in 2003 and making the Newman's Own name proud since then with its popularity and growth.  A 16 oz. bottle retails for $3.79, New England only. 

Newman's Own®, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 150 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself, including our new marinades (Dress Up Dinner!); Natural Salad Mists and Sweet Enough Breakfast Cereals.  Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto:  “Shameless exploitation in pursuit of the Common Good.”  Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes for educational and charitable purposes.  Paul Newman and the Newman's Own Foundation have given more than $200 million to thousands of charities worldwide since 1982.

 Visit www.newmans.own.com for the nearest retailer/s that carry Newman's Own products and for recipe suggestions using Newman's Own products. Newman's Own® Organics, founded by Paul's daughter Nell Newman, offers a wide array of delicious organic products, www.newmansownorganics.com.