100% of the profits from Newman’s Own products go to Newman’s Own Foundation, a proud supporter of organizations such as SeriousFun Children’s Network and FoodCorps whose work is featured in this video
Show your generosity
The results are in!
The Generosity Index is the result of a nationwide social experiment: what everyday Americans would pay for a slice of pizza if they knew 100% of the proceeds went to help kids? Click a pin to discover what each city paid.
Los Angeles, CA is the most generous city in the US! LA is almost 3 times more generous as New York.
Yankees fans are 65% more generous than Red Sox fans. They averaged $2.46 a slice compared to Red Sox fans paying an average of $1.49.
Swifties are the most generous music fanbase in America! Averaging over $1 more per slice than BTS fans or Livies.
Margherita fans are 43% more generous than Supreme fans.
Michigan fans are 50% more generous than OSU fans. On average, Michigan fans donated $1.33 more per slice than OSU fans. Michigan takes the Game.
Believe it or not, Main Street is 70% more generous than Wall Street. $4.08 per slice on average on Main St in Ann Arbor (and $2.75 in Main St in Columbus) compared to $2.42 per slice on Wall St in New York.
Los Angeles is more than 2.5x as generous as Silicon Valley. Our experiment found Angelenos paid 267% more per slice on average than people in Menlo Park in the heart of Silicon Valley.
Staten Island is almost 3 times more generous than Queens, and is over 1.5 times more generous than The Bronx, Manhattan and Brooklyn.
Boomers are the most generous generation Gen X follows close behind Boomers, despite having almost 50% more disposable income. Both generations lead Millennials and Gen Z by over 20%.
Missed us on the road? You can show your generosity by trying our frozen pizzas today – as always 100% of profits go to help kids facing adversity.
All this dough for a good cause
This pizza truck, and all Newman’s Own purchases, continue Paul Newman’s legacy to “give it all away” by supporting kids in local communities.
Click to learn more about the programs Newman’s Own Foundation supports.